Page-specific evidence
Each finding names the affected page, what was observed and why it matters.
Free website audit
See what to improve on your website.
Get page-specific findings, strengths to keep, and a prioritized action plan. Enter your website to start.
No credit card requiredPublic pages onlyRead-only analysis
More than a generated opinion
Not just a score. Every finding is explained.
A generic prompt can return a checklist. This audit applies one consistent method to the pages it can actually observe.
Transparent scoring
See the category scores and the observable signals behind them.
Niche context
When reliable comparable sites are found, they are evaluated with the same public criteria.
Prioritized plan
Actions are organized into now, next and later so you know where to begin.
What your report includes
A practical decision document for your website
- Executive verdict and overall score
- Conversion, technical and mobile, SEO, content and trust scores
- Up to five accessible public pages, with evidence tied to exact URLs
- Strengths worth preserving
- Findings ranked by severity and effort
- Verified niche comparison when available
- Now, next and later action plan
- Page-copy suggestions based on the observed offer
Competitive context
Compare observable signals—not invented business data.
Comparable sites are selected by niche, audience and market when possible. The report lists every site used and the reason it was selected. It never claims access to competitor traffic, revenue, sales or private information.
How it works
From a public URL to a clear action plan
Enter the public website
Add the required niche and market so the comparison can be more precise.
Provide a delivery email
No payment or credit card is required. The email is used to deliver the private report link.
We inspect the evidence
Accessible pages and reliable comparables are reviewed using the same documented criteria.
Use the priorities
Keep the report, print it, apply the fixes yourself or request help from Incapitalus.
Questions
Questions about the free website audit
What is included in the free audit?+
Up to five accessible public pages are evaluated for conversion, technical and mobile signals, SEO, content and trust. The report includes evidence, strengths, prioritized findings, an action plan, copy suggestions and a niche comparison when reliable comparables are available.
How is this different from asking ChatGPT or Claude?+
The audit applies a consistent scoring method, records the exact public URLs reviewed, connects each finding to observable evidence, checks multiple pages and clearly separates measurements, observations, comparisons and interpretation.
How are comparable websites selected?+
They are selected for similarity in niche, audience and market when possible. The report identifies each comparable and explains why it was selected. If no reliable site can be verified, no competitive claim is made.
Will the audit change my website?+
No. The audit is read-only and examines public information. Never provide a website password.
Does the audit guarantee sales or Google rankings?+
No. It provides evidence-based observations and recommendations without promising a commercial result or search ranking.
Is this a subscription?+
No. The audit is free, with no credit card, subscription or paid commitment.
Free
See what to improve on your website.
No credit card or subscription. Your private report is available for 90 days.