What does a website audit cost in Québec?
The Incapitalus automated audit is free. See what it covers and when a manual diagnosis is more appropriate. A manual engagement depends on its scope and requires a confirmed quote.
What determines a manual audit price
Page count, required tests and access to your data determine the work involved.
| Engagement | Scope to confirm | Price |
|---|---|---|
| Targeted review | Pages and objectives to confirm | On quote |
| Small-business diagnosis | User journeys, content and technical issues | On quote |
| E-commerce diagnosis | Orders, payments and available measurements | On quote |
| Migration or redesign | URLs, content and transition monitoring | On quote |
Diagnosis, implementing corrections and ongoing support are separate engagements. Check what is included before comparing quotes.
The whole market, from free to agency
| Tier | What you get | Price |
|---|---|---|
| Free self-service tools | Isolated checks, mostly SEO and speed. You interpret the results. | $0 |
| Free Incapitalus automated audit | A multi-dimensional report with prioritized fixes based on accessible public pages. | $0 |
| Freelancer or consultant | A human reviews the site and writes up findings. | On quote |
| Agency | Team-led audit, full deliverable, usually tied to ongoing work. | On quote |
Our automated audit costs $0. For a manual diagnosis, ask for a quote stating the pages, tests and deliverables. External rates are not presented as a universal price.
Where the gap comes from
A manual diagnosis may include interviews, a review of your analytics and purchase-flow testing. These tasks require time and a defined scope. They are not included in our free automated audit.
An automated audit does something else: it applies the same method, consistently, to what it can actually observe on your public pages. Less deep, but verifiable and accessible without a paid engagement.
What our free audit covers
What our free audit covers
- Up to five public pages, selected automatically from your homepage
- Five scored categories: conversion, technical and mobile, SEO, content, trust
- Every finding names the affected page and what was observed
- A plan ranked by impact and effort: now, next, later
- A niche comparison when reliable comparable sites are found
- The report stays available for 90 days and prints to PDF
What it does not cover
- No access to your analytics, Search Console, sales or traffic
- No performance or Core Web Vitals measurement
- No WCAG conformance ruling: accessibility observations stay automated
- No human review of the user experience or buying flow
- No crawl of a site beyond five pages
- No implementation of the fixes
When to choose a human engagement instead of the free audit
There are situations where the automated audit is the wrong tool, and saying so is part of the job. Pay for a real engagement if:
- you run a transactional site and have a revenue problem to diagnose
- you are planning a migration or redesign, where one mistake costs months of visibility
- you have an accessibility obligation to demonstrate
- your site runs past roughly fifty pages
- you need someone accountable for the diagnosis in front of a board or a client
Common questions
Is a free audit serious?
It is an automated audit, not a consulting engagement. It applies one consistent method to the public pages it can read, and every finding names the page and the observation behind it. What it cannot do is listed above, plainly.
What can a paid manual diagnosis add?
It is not the same thing. The gap pays for human time: reading your private data, manual testing, interviews, and a recommendation someone stands behind. An automated tool does none of those four things.
Is this a subscription?
No. The audit is free, with no credit card, subscription or paid commitment.
What if my site cannot be analyzed?
If the public content cannot be read reliably, the error explains the limitation and offers a free manual review request.
See what it says about your site
Enter your address, niche, market and delivery email. The site is verified before analysis.
Free · No credit card · No subscription.